Barebells Chocolate Spread Protein Bar

Barebells is a Swedish brand launched in 2016 that has quickly become a global leader in the protein snack industry. The brand was founded under the umbrella of Vitamin Well AB, a company known for its functional beverages.

Barebells products are developed in Sweden but manufactured in various locations across Europe (including Croatia, Slovenia, and Germany) and the United States to meet regional demand. In 2021, the brand's parent company, Vitamin Well, became part of the portfolio of the private equity firm Bridgepoint Group. This partnership has fueled its expansion into more than 40 markets worldwide.