Stüssy Apparel

Stüssy is an iconic American fashion brand founded in the early 1980s by Shawn Stüssy in Laguna Beach, California. Initially a surfboard manufacturer, Shawn began marking his handcrafted boards with his surname, creating a distinctive logo. This logo was later used on T-shirts, shorts, and caps, which he sold locally. In 1984, Stüssy partnered with Frank Sinatra Jr. to expand the brand's reach. By 1988, Stüssy had opened a boutique in SoHo, New York, marking its expansion into Europe. The brand's unique blend of surf culture with urban streetwear elements quickly gained popularity among skateboarders, hip-hop enthusiasts, and the broader youth culture. In 1996, Shawn Stüssy stepped down as president, and the Sinatra family acquired full ownership of the company. As of 2026, the Sinatra family continues to own and operate Stüssy, maintaining its status as a leading streetwear brand with a global presence. The brand's apparel is manufactured in multiple countries, reflecting its international production and distribution network.