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Aveda is a well-known personal care brand that specializes in hair care products, particularly those tailored for curls through their 'be curly' line. Founded in the United States, Aveda focuses on environmentally responsible practices and uses natural ingredients in its formulations. The 'be curly advanced curl enhancer cream' specifically helps define curls while minimizing frizz and adding shine, catering to those with wavy and curly hair types. In 1997, Aveda was acquired by Estée Lauder Companies Inc., a major player in the beauty industry, which allows Aveda to maintain its unique positioning while benefiting from the resources of a larger organization.
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