Fussy deodorant

Fussy is a UK-based sustainable personal care brand founded in 2020 by Matt Kennedy and Eddie Fisher. The company specializes in refillable deodorants designed to reduce single-use plastic waste. Their products feature compostable refills and are made with natural ingredients, including a probiotic formula that neutralizes odor. Fussy's commitment to sustainability is evident in their carbon-neutral manufacturing process and eco-friendly packaging. The brand has gained recognition for its innovative approach to personal care, offering effective products that align with eco-conscious values. Fussy operates primarily in the United Kingdom, with plans for future expansion. The company remains privately owned and is headquartered in the UK.