Serla

Serla hører under Metsäliitto Osuuskunta via Metsä Tissue Oyj → Metsä Group. Serla ejes af Metsäliitto Osuuskunta med hovedsæde i Finland. Nej. Den ultimative ejer af Serla, Metsäliitto Osuuskunta, har hovedsæde i Finland, ikke i USA.

Metsä Group is a Finnish forest industry group headquartered in Espoo; Metsä Tissue is the Group's tissue and greaseproof papers business that owns and markets Serla together with other consumer and professional tissue brands (e.g., Lambi, Tento, Katrin). Metsäliitto Cooperative is the ownership base representing Finnish forest owners.

Metsä Tissue (brand owner and operating subsidiary of Metsä Group); local distribution handled by Metsä Tissue's regional teams and retail partners.