- Ultimate owner
- B&M European Value Retail S.A.
- Brand origin
- United Kingdom
- Company behind the brand
- B&M Retail Ltd
- About True Aroma
- A multi-national variety store chain that operates hundreds of stores throughout the United Kingdom and France, focusing on branded and private label goods at discount prices.
- Subsidiaries: B&M Retail Ltd
Updated: 14 June 2026
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