- Ultimate owner
- Reduced to Clear Limited
- Brand origin
- New Zealand
- About Crave & Co.
- Reduced to Clear is a New Zealand-based grocery clearance specialist and retailer founded by Sean Hills. The company operates a chain of stores across the country that focuses on reducing food waste by selling surplus and short-dated stock.
Updated: 28 April 2026
Made O'Meter is free and ad-free, built to keep ownership like this transparent.