Softly

Softly belongs to DuluxGroup Limited through Pental Products Pty Ltd → DuluxGroup Limited. Softly is owned by DuluxGroup Limited, headquartered in Japan. No. The ultimate owner of Softly, DuluxGroup Limited, is headquartered in Japan, not in the United States.

Pental Limited is an Australian-based company that develops and manufactures household and personal care hygiene products, including brands like White King, Jiffy, and Martha's.