Who owns Softly?
Softly
Made O'Meter is free and ad-free, built to keep ownership like this transparent.
- Brand origin
- Australia
- Main production
- Australia
Pental Limited is an Australian-based company that develops and manufactures household and personal care hygiene products, including brands like White King, Jiffy, and Martha's.
pental.com.auIs the information about Softly correct?
Updated: 13 September 2026 · Ownership verified: 13 September 2026 ·
Ownership chain
- BrandSoftlyAustralia
- Pental Products Pty Ltd
- DuluxGroup Limited
- Ultimate ownerNippon Paint Holdings Co., Ltd.Japan
Get news about brands and owners
We only write when there is something worth telling about who owns what, and you can unsubscribe at any time.
Sources: duluxgroup.com.au, asx.com.au
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
