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Made O'Meter

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Who owns B'Twin?

B'Twin

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Brand origin
France
Main production
Several countries, incl. China

Decathlon is one of the world's largest sporting goods retailers, specializing in the design and distribution of private-label sports equipment across dozens of athletic disciplines.

decathlon.fr
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Updated: 13 September 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandB'TwinFrance
  2. Decathlon S.A.
  3. Ultimate ownerAssociation Familiale MulliezFrance

About B'Twin

Subsidiaries: Decathlon (various local subsidiaries per country)

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Sources: decathlon-united.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from B'Twin

3

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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