Misfits

Misfits is owned by The Humble Co. (Humble Group AB), headquartered in Sweden. No. The ultimate owner of Misfits, The Humble Co. (Humble Group AB), is headquartered in Sweden, not in the United States.

Humble Group is a leading Swedish FMCG powerhouse focused on health, wellness, and sustainability, acquiring high-growth brands in the functional food and personal care sectors.