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Who owns Exceptional by ASDA?

Exceptional by ASDA

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Brand origin
United Kingdom
Main production
United Kingdom

A British retail consortium comprising the Issa brothers (founders of EG Group) and private equity firm TDR Capital, which acquired the majority stake in ASDA from Walmart.

asda.com
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Updated: 13 September 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandExceptional by ASDAUnited Kingdom
  2. Asda Stores Limited
  3. Bellis Finco plc
  4. Ultimate ownerTDR Capital LLPUnited Kingdom

About Exceptional by ASDA

Subsidiaries: ASDA Stores Ltd

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Sources: theguardian.com, corporate.asda.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Exceptional by ASDA

2

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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