Playtive

Playtive belongs to Schwarz Beteiligungs-GmbH through Lidl Stiftung & Co. KG → Schwarz Gruppe. Playtive is owned by Schwarz Beteiligungs-GmbH, headquartered in Germany. No. The ultimate owner of Playtive, Schwarz Beteiligungs-GmbH, is headquartered in Germany, not in the United States.

The Schwarz Gruppe is a multinational retail group that operates grocery shops under the Lidl and Kaufland brands. It is the largest European retailer and one of the largest in the world by revenue.

Lidl Italia S.r.l.