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Who owns Soft Fraya?

Soft Fraya

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Brand origin
Denmark
Main production
India

Selfmade is a Danish retail chain specializing in textiles, sewing patterns, and hobby supplies, formerly known as Stoff & Stil.

selfmade.com
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Updated: 13 September 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandSoft FrayaDenmark
  2. Fraya
  3. Ultimate ownerSTOFF & STIL A/S (Selfmade)Denmark

About Soft Fraya

Subsidiaries: STOFF & STIL GmbH (Germany)

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Sources: selfmade.com, frayayarn.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Soft Fraya

1

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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