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Njord is owned by Luxplus ApS, headquartered in Denmark. No. The ultimate owner of Njord, Luxplus ApS, is headquartered in Denmark, not in the United States.
Luxplus is a Danish-headquartered e-commerce membership club and personal care conglomerate that operates across Europe and Scandinavia, owning several private label brands including Njord.
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Updated: 9 February 2026
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