Genera

Genera is owned by Fairness S.r.l., headquartered in Italy. No. The ultimate owner of Genera, Fairness S.r.l., is headquartered in Italy, not in the United States.

Fairness S.r.l. is an Italian manufacturer of cosmetics and personal care products founded in the late 1960s, known for its focus on providing quality products at accessible price points.

Distributed in Romania through various partners, including Catena Pharmacy