Effi

Effi is owned by Upfield, headquartered in the Netherlands. No. The ultimate owner of Effi, Upfield, is headquartered in the Netherlands, not in the United States.

Upfield is the world's leading producer of plant-based spreads and cheeses, owning iconic brands like Flora, Becel, and Blue Band. It was formed in 2018 after KKR acquired Unilever's baking, cooking, and spreads business.