- Ultimate owner
- Karium Ltd
- Brand origin
- United Kingdom
- Website
- provokehaircare.com
Updated: 24 January 2026 ·
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About PRO:VOKE
Karium is a specialist beauty and personal care company based in the UK, focused on acquiring and developing heritage and niche brands in the hair and skin care sectors.
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Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

