- Ultimate owner
- Salling Group A/S
- Brand origin
- Denmark
- Company behind the brand
- Netto (retailer private label under Salling Group)
- About Bådsmand
- Salling Group A/S is Denmark's largest grocery retail group, owner of Netto, føtex and Bilka. Salling Group operates Netto stores in Denmark (and other markets) and manages a portfolio of private‑label brands sold through its chains.
- Subsidiaries: Distributed by Netto (Salling Group). Products sold under the Bådsmand label are typically produced/packed for the retailer by third‑party seafood processors (e.g., Danish seafood packers such as Tenax Sild A/S and other suppliers depending on product and batch).
Updated: 15 February 2026
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