- Ultimate owner
- PAI Partners
- Brand origin
- Italy
- Ownership type
- Private-equity-owned
- Company behind the brand
- Panzeri Diffusion (trading as z.one concept S.r.l.)
- Website
- milkshakehair.com
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Ownership chain
- Brandmilk_shakeItaly
- Beautynova S.p.A.
- Ultimate ownerPAI PartnersFrance
About milk_shake
Beautynova S.p.A. is an Italian professional haircare group that develops and markets premium salon brands (including milk_shake, Z.one Concept and Medavita). In recent corporate activity PAI Partners acquired a majority stake in Beautynova to support international expansion, making Beautynova the operating owner of the milk_shake brand while PAI Partners is the private-equity majority investor. Beautynova operates a regional arm (Beautynova Americas) and distributes milk_shake through local subsidiaries and partners.
Subsidiaries: Beautynova Americas / z.one concept USA, Inc. (North America distribution and local subsidiary)
brandVoteQ
Sources: paipartners.com, cosmeticsbusiness.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from milk_shake
6- Milk_shake Integrity Nourishing ShampooPersonal care – Hair shampoo
- milk_shake Color Whipped Cream Light RedPersonal care – hair color mousse
- Milk_shake hair carePersonal care – professional hair care and styling
- Milk_shake hair care productsPersonal care – Professional hair products
- Milk_Shake Curl Passion ConditionerPersonal care – Hair Conditioner
- Milk_Shake Moisture Plus ShampooPersonal care – Hair Shampoo