Who owns Silvercrest?
Silvercrest
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- Brand origin
- Germany
- Main production
- China
Silvercrest is Lidl’s kitchen and household brand for electric appliances, kitchen gadgets, storage products, and tableware. Silvercrest is ultimately owned by Dieter Schwarz Stiftung gGmbH through Lidl Stiftung & Co. KG and Schwarz Gruppe.
lidl.deOwnership chain
- BrandSilvercrestGermany
- Lidl Stiftung & Co. KG
- Schwarz Gruppe
- Ultimate ownerDieter Schwarz Stiftung gGmbHGermany
About Silvercrest
What is Silvercrest?
Silvercrest is a Lidl private-label brand focused on kitchen and household products. Lidl describes Silvercrest as an anchor brand for its kitchen and household product range. Silvercrest products are available through Lidl and, according to Lidl, Kaufland.
Who owns Silvercrest?
Silvercrest is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Silvercrest, Lidl Stiftung & Co. KG, Schwarz Gruppe, and Dieter Schwarz Stiftung gGmbH. The ultimate owner is foundation-owned. Lidl’s international retail business is operated through Lidl Stiftung & Co. KG, which forms part of Schwarz Gruppe.
Where does Silvercrest come from?
Silvercrest originated in Germany. The Silvercrest name has been legally protected since May 1999 and is used exclusively by Lidl, according to reporting that cites Lidl. The brand’s products are sold internationally through Lidl’s retail network.
What products does Silvercrest make?
Silvercrest makes electric kitchen and household appliances, kitchen gadgets, storage products, and tableware. Named product categories include air fryers, coffee machines, mixers, kettles, and other small household appliances. Lidl says Silvercrest is the number one brand for kitchen and household appliances in Europe, based on the company’s stated market position.
Frequently asked questions about Silvercrest
Is Silvercrest a Lidl brand?
- Yes. Silvercrest is Lidl’s private-label kitchen and household brand, and the Silvercrest name is used exclusively by Lidl.
Where are Silvercrest products sold?
- Silvercrest products are sold through Lidl stores and online shops in multiple European markets. Lidl also states that Silvercrest is available at Kaufland.
What does Silvercrest manufacture?
- Silvercrest covers kitchen and household appliances, kitchen tools, storage products, and tableware. Examples include air fryers, coffee machines, mixers, kettles, and other small appliances.
Who makes Silvercrest products?
- Silvercrest is a Lidl-owned private-label brand, but individual products can be supplied or manufactured by different companies. Public reporting identifies suppliers including Hoyer Handels GmbH and Targa GmbH for some Silvercrest products.
Is Silvercrest a German brand?
- Yes. Silvercrest originated in Germany and is associated with Lidl, whose international operations are headquartered in Germany.
Sources: silvercrestbrand.com: about us, silvercrestbrand.com, derwesten.de, wikiwand.com, swr.de, de.wikipedia.org, attac.de, es.wikipedia.org
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Sources: corporate.lidl.co.uk, retaildetail.eu
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Silvercrest
62- Silvercrest Tower FanElectric Home Appliance – Tower Fan
- SilverCrest SPB 5.2 A1 Power BankElectronics – Portable Power Bank
- SilverCrest Hair and Beard TrimmerPersonal care – Electric Hair Trimmer
- Silvercrest appliancesPersonal care and Household – Electronics and Home Appliances
- Silvercrest Nose and Ear Hair TrimmerPersonal care – electrical hygiene device
- Silvercrest Steckdosenadapter (Socket Adapter with Dimmer)Electronics – Electrical Plug Adapter and Dimmer
- SilverCrest Ultrazone Air FryerKitchenware – Air Fryer
- Silvercrest Kitchen Tools Electric SlicerKitchenware – Cookware & Appliance
- SilverCrest Smart Wi-Fi XL Air FryerKitchenware – Small Kitchen Appliance / Air Fryer
- Silvercrest SHAZA 22.2 A1 Cordless Vacuum Cleaner FilterOther – Vacuum cleaner accessory / filter
- Silvercrest Tagliere in legno di querciaKitchenware – Cutting Board
- SilverCrest Robot Vacuum SSWR C3Household appliance – Robot vacuum cleaner
- SilverCrest Cast Aluminium Frying PanKitchenware – Cookware
- Silvercrest Hand Blender Set SSMS 600 G7Kitchenware – Small Kitchen Appliance / Hand Blender
- Silvercrest Premium Cast Iron Casserole DishKitchenware – cookware
- Silvercrest Premium Stainless Steel Frying PanKitchenware – cookware
- Lidl Silvercrest immersion blenderKitchenware – hand blender
- SilverCrest Garlic PressKitchenware – utensil
- SilverCrest kitchen and household appliancesElectronics - Kitchenware and Household Appliances
- SilverCrest Electric Silicone Warming MatKitchenware – Electric Food Warmer
- Lidl Silvercrest Floor FanHome Appliances – Floor Fan
- Silvercrest Premium Digital Kitchen ScalesKitchenware – Scales
- SilverCrest frying panKitchenware – Frying Pan
- Silver Crest Electric IronKitchenware – electric iron
and 38 more products