Who's behind Lonsdale London? Check before you buy

Lonsdale London is owned by Frasers Group, headquartered in the United Kingdom. No. The ultimate owner of Lonsdale London, Frasers Group, is headquartered in the United Kingdom, not in the United States.

Frasers Group, formerly known as Sports Direct International, is a UK-based sports-goods retailer that owns several sports brands, including Lonsdale.