Garant is a Swedish private-label food brand launched by Axfood in 2009. The range covers groceries and other retail food products, including pasta, dairy products, ready meals, vegetables and vegan foods.

Who owns Garant tools?

Garant tools are not the same business as Axfood’s Swedish Garant food brand. Industrial GARANT tools are associated with the Hoffmann Group, while outdoor tools sold by Garant Company are associated with the North American Garant Company.

What is the warranty period for Garant shovels?

Garant Company states that its products have limited warranty periods ranging from 90 days to lifetime, depending on the product. The warranty begins on the purchase date and applies to the original end-user purchaser with proof of purchase.

Who owns Garant tools?

Ownership depends on which Garant tool product is meant. The industrial GARANT range is associated with the Hoffmann Group, while Garant Company sells outdoor tools such as shovels. Neither tool business is the Swedish Axfood food brand owned through Axel Johnson.

Who owns Orbit Garant?

Orbit Garant Drilling is a separate Canadian drilling-services business. It was created in 2007 through the merger of Orbit Drilling and Garant & Brothers Drilling, and it is unrelated to Axfood’s Garant food brand.

What is a Garant axe?

A Garant axe is an outdoor tool sold under the separate Garant Company name, not a product of Axfood’s Swedish Garant food range. Product warranty terms therefore depend on the specific Garant Company axe and its stated warranty period.

Who owns Garant?

Garant

Ultimate ownerSwedenAxel Johnson Holding AB

Brand origin: Sweden
Main production: Several countries, incl. Sweden

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Ownership chain

BrandGarantSweden
Dagab AB
Axfood AB
Axel Johnson AB
Ultimate ownerAxel Johnson Holding ABSweden

About Garant

What is Garant?

Garant is a Swedish private-label brand for groceries and other retail food products. Axfood created Garant in 2009 as a responsive brand intended to offer customers value for money. Garant products were introduced across all of Axfood’s retail chains in the same year. The brand includes food sold through Axfood’s store concepts, including Willys, Hemköp and Tempo. Garant is not the same business as Garant Company, a North American maker of tools, or Orbit Garant Drilling, a Canadian drilling-services company.

Who owns Garant?

Garant is ultimately owned by Axel Johnson Holding AB, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Garant, Dagab AB, Axfood AB, Axel Johnson AB and Axel Johnson Holding AB. Axfood’s parent company is ultimately controlled by the Axel Johnson Group, whose principal holding company is Axel Johnson Holding AB. The ultimate owner is family-owned. Axel Johnson AB was Axfood’s principal owner, with approximately 46 percent of Axfood’s shares, when Garant launched in 2009. Garant’s official website is garant.com.

Where does Garant come from?

Garant originated in Sweden. Axfood first used the Garant name for its organic-product range, which launched in autumn 2008. Axfood launched the broader Garant private-label range in 2009. The first broader range contained approximately 50 products, including pasta, crisps, biscuits and charcuterie. Axfood introduced the products across all of its retail chains. Garant had been sold in Axfood’s store concepts since its launch and was described as an Axfood group-wide brand in 2012. The brand had been on store shelves for ten years by 2019.

How did Garant develop under Axfood?

Garant grew rapidly after its launch, particularly in organic food. Axfood initially positioned Garant products at lower prices than market-leading products while aiming to provide at least equivalent quality. In 2013, Garant won a Silver Egg award for its packaging design. In 2019, Axfood described several product and packaging milestones for Garant. The brand introduced deposit charges on smoothie, cordial and juice bottles that had previously lacked deposits. Garant also became the first brand in Sweden to offer a vegan burger designed for meat lovers, according to Axfood’s account of the milestone. Axfood said that Garant had reduced the plastic used in meat-product packaging by 70 percent. In 2024, Garant received a refreshed brand identity designed by the agency Bas ID.

What products does Garant make?

Garant makes private-label food and grocery products, including pasta, crisps, biscuits, charcuterie, dairy products, ready meals, vegetables, vegan foods, sauces and drinks. The first broad range launched in 2009 included approximately 50 products, with pasta, crisps, biscuits and charcuterie among the named categories. Later Garant products included oven meals, stews, side dishes and pizzas. Axfood also described Garant vegetable mixes that were chopped, sliced, blended or prepared for the oven, stew or wok. Vegan spreads included baba ganoush, beetroot hummus, sweet-potato spread and bean spread. Garant products are sold through Axfood’s retail channels and online offerings.

Where are Garant products manufactured?

Garant products are manufactured in different locations, depending on the product and supplier. By 2017, production of some Garant products that had previously taken place in other countries had moved to Sweden. Axfood also moved production of Garant household cheese, butter and crème fraîche to Sweden. By 2017, nearly 100 percent of the products in Garant’s dairy assortment used Swedish raw materials, compared with about half less than a year earlier. This does not mean that every Garant product is manufactured in Sweden or uses Swedish raw materials. The manufacturing location and ingredient origin can differ between products.

How does Garant use Swedish ingredients?

Garant’s dairy assortment was reported by Axfood in 2017 to use nearly 100 percent Swedish raw materials. The change followed the movement of production for several dairy products to Sweden, including household cheese, crème fraîche, kvarg and Swedish butter. Milk was among the first Garant products to receive the Från Sverige origin label. Axfood later said that the dairy range also covered whipping cream, cooking cream, sour cream and the lactose-free assortment using Swedish raw materials. Ingredient origin remains product-specific, so the packaging for each Garant product provides the applicable information.

How has Garant changed its packaging and product range?

Garant has changed both its packaging and product range since the brand launched. Garant won a Silver Egg award for packaging design in 2013. In 2019, Axfood reported a 70 percent reduction in plastic used in meat-product packaging. Axfood also reported that Garant added deposits to smoothie, cordial and juice bottles that previously had no deposits. The brand expanded into ready meals, vegetables and vegan products, including a vegan burger designed for meat lovers. Bas ID designed a refreshed Garant brand identity in 2024.

Who makes Garant tools?

Garant food products are made for Axfood’s private-label range, but tools sold under the name GARANT belong to a different brand. The Hoffmann Group describes GARANT as an industrial-tool brand whose first milling-cutter range was introduced in 1973. The Hoffmann Group’s GARANT range includes machining products, clamping technology, hand tools, workstations and storage products. The North American Garant Company also sells outdoor tools such as shovels. These tool businesses are separate from Sweden’s Garant food brand and are not part of the ownership chain for Axfood’s Garant.

Frequently asked questions about Garant

What is a Garant?: Garant is a Swedish private-label food brand launched by Axfood in 2009. The range covers groceries and other retail food products, including pasta, dairy products, ready meals, vegetables and vegan foods.
Where are Garant products manufactured?: Garant products are manufactured in different locations depending on the product and supplier. Some production moved to Sweden by 2017, and nearly 100 percent of Garant’s dairy assortment used Swedish raw materials at that time.
Who owns Garant tools?: Garant tools are not the same business as Axfood’s Swedish Garant food brand. Industrial GARANT tools are associated with the Hoffmann Group, while outdoor tools sold by Garant Company are associated with the North American Garant Company.
What is the warranty period for Garant shovels?: Garant Company states that its products have limited warranty periods ranging from 90 days to lifetime, depending on the product. The warranty begins on the purchase date and applies to the original end-user purchaser with proof of purchase.
Who owns Garant tools?: Ownership depends on which Garant tool product is meant. The industrial GARANT range is associated with the Hoffmann Group, while Garant Company sells outdoor tools such as shovels. Neither tool business is the Swedish Axfood food brand owned through Axel Johnson.
Who owns Orbit Garant?: Orbit Garant Drilling is a separate Canadian drilling-services business. It was created in 2007 through the merger of Orbit Drilling and Garant & Brothers Drilling, and it is unrelated to Axfood’s Garant food brand.
What is a Garant axe?: A Garant axe is an outdoor tool sold under the separate Garant Company name, not a product of Axfood’s Swedish Garant food range. Product warranty terms therefore depend on the specific Garant Company axe and its stated warranty period.