Who owns Rapunzel?
Rapunzel
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- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
Rapunzel is a German organic food brand operated by Rapunzel Naturkost GmbH. Rapunzel is ultimately owned by JKW Vermögensverwaltung GmbH, a family-owned company based in Germany.
rapunzel.deOwnership chain
- BrandRapunzelGermany
- Rapunzel Naturkost GmbH
- Ultimate ownerJKW Vermögensverwaltung GmbHGermany
About Rapunzel
What is Rapunzel?
Rapunzel is a German producer and distributor of organic vegetarian foods. Rapunzel Naturkost was founded in 1974 and is headquartered in Legau, Bavaria. The company sells its products through specialist organic food retailers, selected supermarkets, and other distribution channels. Rapunzel describes itself as one of Europe’s leading organic food producers.
Who owns Rapunzel?
Rapunzel is ultimately owned by JKW Vermögensverwaltung GmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Rapunzel, Rapunzel Naturkost GmbH, and JKW Vermögensverwaltung GmbH. JKW Vermögensverwaltung GmbH is the family-owned ultimate owner of the business.
Where does Rapunzel come from?
Rapunzel originated in Germany in 1974, when Joseph Wilhelm and Jennifer Vermeulen founded a self-sufficient community on a farm with a small organic food shop near Augsburg in Bavaria. The company moved its headquarters to Legau in 1985, where it remains based. In 2024, Joseph Wilhelm handed management to the next generation.
What products does Rapunzel make?
Rapunzel makes around 550 organic vegetarian and vegan products. Its range includes nut butters and spreads, dried fruit, muesli, pasta, rice, legumes, oils, chocolate, coffee, soups, spices, tomato products, sauces, snacks, and wine. More than half of the products are made or processed at the company’s site in Legau. Rapunzel products are sold in around 30 countries.
How large is Rapunzel?
Rapunzel reported net revenue of €232 million in 2024 and approximately 530 employees in 2024. The company operates production and administration in Legau and logistics in Bad Grönenbach.
Frequently asked questions about Rapunzel
Is Rapunzel an organic food brand?
- Yes. Rapunzel makes organic vegetarian and vegan foods, including spreads, cereals, pasta, oils, chocolate, coffee, and sauces.
Is Rapunzel a German company?
- Yes. Rapunzel originated in Bavaria, Germany, and Rapunzel Naturkost is headquartered in Legau.
Who founded Rapunzel?
- Joseph Wilhelm and Jennifer Vermeulen founded Rapunzel in 1974. The business began as a self-sufficient community and a small organic food shop near Augsburg.
Is Rapunzel family-owned?
- Yes. Rapunzel is ultimately owned by JKW Vermögensverwaltung GmbH, which is family-owned.
Where are Rapunzel products made?
- More than half of Rapunzel products are made or processed at the company’s headquarters in Legau, Germany. Rapunzel also sources raw materials and works with agricultural partners in other countries.
Sources: en.rapunzel.de, rapunzel.de: unternehmensportrait, rapunzel.de, rapunzel.de: presse, shop.rapunzel.de, rapunzel.de: geschichte.html, northdata.com, biocompany.de
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Sources: rapunzel.de, lebensmittelpraxis.de
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Rapunzel
35- Rapunzel Vegetable Bouillon PowderFood – Condiment/Soup base
- Rapunzel Krachnuss Milk Chocolate with HazelnutsFood – Confectionery
- Rapunzel Klare Gemüsesuppe (Clear Vegetable Soup)Food – Instant Broth & Seasoning
- Rapunzel Pistazien-CremeFood – Nut Butter
- Rapunzel Schwarze BohnenFood – Canned Beans / Legumes
- Rapunzel Kräutersalz (Herbal Salt)Food – Condiment/Seasoning
- Rapunzel Tahin Sesame CreamFood – Nut and Seed Butter
- Rapunzel Meersalz aus dem AtlantikFood – Sea Salt
- Rapunzel Erdnussmus (Peanut Butter)Food – Nut Spread
- Rapunzel Dinkel-Spaghetti hellFood – Pasta
- Rapunzel Mischmus (Nut Butter Mix)Food – Nut Butter / Spread
- Rapunzel Ayurveda Porridge BreiFood – Breakfast Cereal / Porridge
- Rapunzel Olivenöl nativ extra fruchtigFood – Olive Oil
- Rapunzel Peanut Butter Schoko-CaramelFood – Nut Spread
- Rapunzel Mandel Tonka CremeFood – Nut Spread
- Rapunzel 85% Cacao Bittersweet ChocolateFood – Confectionery (Chocolate)
- Rapunzel Mandelmus (Almond Butter)Food – Nut Butter / Spreads
- Rapunzel Original Peanut Butter CreamyFood – Nut Spread
- Rapunzel Tahin SesammusFood – Nut and Seed Butter
- Rapunzel Samba Dark chocolate-hazelnut spreadFood – Confectionery/Spread
- Rapunzel Kokosnuss-CremeFood – Nut/Coconut Puree
- Rapunzel Dattelsirup (Date Syrup)Food – Sweetener/Syrup
- Rapunzel Original Peanut Butter CrunchyFood – Nut Spread
- Rapunzel Olive Oil Native ExtraFood - Cooking Oil
and 11 more products